With over i billion active users, Instagram is ane of the all-time social media networks to advertise your business, reach new audiences, and grow brand awareness. Then even if you aren't agile on the website nonetheless, it'southward never too late to adopt an Instagram strategy in your marketing plan.

If you're ready to start sharing content through this channel, we've got you covered. Here, we've cultivated a quick-and-easy guide to posting on Instagram, to ensure you can begin alluring the attention of your audition with Instagram marketing.

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Posting to Instagram consistently can help businesses discover resonance with their audition and grow ameliorate, but doing it right is just every bit important. Here'due south how to post to your Instagram business relationship step-by-stride.

Stride one. Tap the + icon at the tiptop of your screen.

How to post on Instagram step 1: tap the + icon at the top of your screen

See that plus sign [+] in the image above? That's your starting betoken. Meet that post from our civilisation account? That's your endpoint. Click that plus sign and you'll be fix for the side by side stride, below.

Step 2. Choose a photograph or video from your library or shoot one in the app.

Instagram will evidence you the photos already saved to your telephone. Choose 1 of those to mail. Alternatively, you can click on the camera icon to accept a photo or video within the Instagram app itself, if y'all don't already have an image you want to use.

One time you select and crop an image (or carousel of multiple images), click the arrow button in the top right corner of the app.

How to post on Instagram step 2: choose a photo or video from your library or shoot one in the app

Stride 3. Post multiple images on Instagram.

Practise y'all have multiple photos and want to highlight them all? Instagram allows you to practise this with its carousel feature.

How to post on Instagram step 3: post multiple images on instagram

Every bit yous become to tap a photograph or video, commencement tap the icon just above your photos to the correct that looks like stacked squares. In one case you tap this, you'll run into a number on the corner of every epitome or video you tap. This number notes where the content will prove up in the carousel.

Pace 4. Crop the paradigm.

You aren't express to just a square image on Instagram. You lot can actually share horizontal or vertical images besides. To get more than of your prototype seen, pinch the screen of the photo you've selected on the Library screen.

How to post on Instagram step 4: crop the image

However, while Instagram does let vertical and horizontal options, the images still need to fit into some specific dimensions. Then, you might still need to crop a tiny bit of your photo to get it to fit.

Pace 5. Pick a filter.

Instagram offers 24 filters — scroll to the right to peruse your options, and click on one to preview how it volition look on your photograph.

By default, the filter will be practical by full strength. However, if yous want to scale dorsum the intensity of the filter, double click the filter tile once it's been applied, and a calibration selector volition appear, allowing y'all to downplay the outcome.

You tin can besides tap the magic wand at the top of the screen to accommodate the photo further.

How to post on Instagram step 5: pick a filter

(Accept a expect at our Ultimate Guide to Instagram Filters to acquire more than).

Step half-dozen. Edit your photo.

You tin can also click "Edit" at the bottom correct to adjust the image to your specifications.

How to post on Instagram step 6: edit your photo

Here are the editing options that come built into Instagram for you lot:

  • Conform - This helps subtly rotate the image forth the center airplane, giving it a tilt either to the left or right co-ordinate to the linear scale at the bottom of the screen.
  • Effulgence - This helps lighten or darken the image. All you have to do is pull the selector to the left to darken or to the right to lighten.
  • Contrast - This helps to increase or decrease the intensity of the image'southward colors. Pull the selector to the left for less contrast (a dulling event) or to the right for more contrast (a college intensity effect).
  • Construction - This helps to add an HD-similar issue to the image, bringing out specific details in your photograph. Elevate the selector to the right to help the image "pop."
  • Warmth - This helps you adjust the temperature of the photograph. Drag the selector to the left to increase absurd tones in the epitome, or elevate the selector to the correct to increment the warm tones in the image.
  • Saturation - This helps yous adjust the saturation of the colors in your image. Drag the selector to the left to desaturate the image (all the way to the left if you want a monochrome look), or drag the selector to the right for extremely saturated colors.
  • Colour - This gives yous a number of colour options to overlay over your image for interesting color effects. Simply select your color selection and see how it changes the epitome in the preview box.
  • Fade - This softens the intensity of the blacks in your prototype to create an "aged" photograph effect. Merely drag the selector to the right for a higher degree of fade.
  • Highlights - This helps you lot control the intensity of the highlights in your paradigm. Dragging the selector to the left will darken the highlights in your paradigm while dragging the selector to the correct will lighten the highlights in your prototype.
  • Shadows - This helps you control the intensity of the shadows in your image. Dragging the selector to the left will darken the shadows in your image while dragging the selector to the right will lighten the shadows in your image.
  • Vignette - This darkens the corners of the image, leaving a circle shape in the heart. Drag the selector all the way to the right for the most dramatic vignette.
  • Tilt Shift - This helps blur the edges of the image in a radial or linear way, cartoon focus to the details in the center of the paradigm.
  • Sharpen - This helps sharpen sure details of the image, bringing a more than dramatic await to subtler elements in the photo.

Footstep vii. Type your caption.

Get creative and write a nice, interesting caption to go with your photograph. Since text can help optimize your postal service in Instagram'due south search, writing something tin only benefit you.

How to post on Instagram step 7: type your caption

Footstep eight. Use hashtags for post optimization.

With Instagram's search feature, users can search by hashtags. And then, you should brand sure to write relevant hashtags in your caption. If someone does a search of a hashtag yous placed in your caption, they might notice your post also as others that included the aforementioned one.

Step ix. Tag friends.

Want your friend or their followers to see a photo that yous posted of the two of you? Tag them!

On the new post page, you tin click "Tag People" to tag other Instagram accounts in your post. Alternatively, you can include their handle (or their username beginning with an @ symbol) in your caption.

Step 10. Add your location.

If you're on a fun vacation or at a cracking event and yous don't feel similar including that information in your caption, you can mark where you are in some other manner. On the new post page, tap "Add Location" to put a location on your image (which makes it easier for people to find your post).

When you post an image or video with a location, it will show up between your name and the block of content on the feed.

Footstep eleven. Play with emojis.

Emojis are fun and can make your explanation more eye-communicable. If you know of a few relevant emojis that could fit with your post, stick them in the caption area. For case, if y'all're posting a vacation photo, you lot could include a palm tree 🌴 or a plane ✈️ to show you flew somewhere.

Here are the top Instagram emojis you tin use:

  1. ❤️
  2. 😍
  3. 😘
  4. 😂
  5. 😊
  6. 😎
  7. 💕
  8. 😉
  9. 💋
  10. 👍

However, keep in heed that there's a multitude of choices to add together flair to your posts, from keeping it real 💯 to the cringe face 😬.

Be sure non to go overboard and post emojis just for the sake of posting them. If you post a bowling emoji along with a photo of a embankment, that obviously won't brand sense to people. Similarly, if you lot mail twenty emojis that loosely relate to a post, you might just annoy your followers or come off as desperate.

Step 12. Share the post on other social media platforms.

Finally, if you lot want to share your content on your other, connected social media sites (similar Facebook or Twitter), simply slide the bar from the left to the right.

How to post on Instagram step 12: share the post to other social media platforms

When yous're ready to post, click "Share" in the top right.

Instagram Saved Drafts

If you're not ready to post correct away, you can too salve it to your Instagram Saved Drafts. Only go dorsum to the filtering and editing stride, tap the back arrow in the meridian left, and select "Save Typhoon."

Step 13. Edit the post.

Typos happen to everyone! If you just posted something and notice a glaring spelling error, don't panic. Simply tap the three dots that appear on the right across from your proper name, then tap "Edit."

How to post on Instagram step 13: edit the post

Brand the adjustments you meet fit and salve them and so it reflects on your Instagram. Otherwise, your post is consummate and live for everyone to see.

Grow Your Audience on Instagram Today

At present that you lot know how to post to Instagram, you lot can begin creating content for the platform and connecting with your audience. If you're a business organisation or brand, y'all'll want a solid strategy for earning engagement and awareness.

Editor's note: This post was originally published in November 2019 and has been updated for comprehensiveness.

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Originally published December thirty, 2021 vii:00:00 AM, updated December 30 2021